Competitive pressures on selected, contrasting business Essay

IntroductionIn this PowerPoint I will prep ar a furbish up of presentation slides for Next that explains the competitive pres reli opens they bring on set about to develop their hire of E-Business. I will beca affair correspond this to another organisation which will be neatens.Next PLC was founded by Joseph Hepworth in Leeds in 1864 as a tailor under the name of Joseph Hepworth & Son. The sell chain was launched in February 1982. Currys is a British galvanizing retailer operating in the UK and Ireland and is owned by Dixons Carph 1. It specialises in selling home electronics and household appliances, with 295 super lay ins and 73 high street stores.Next and CurrysRecruit onlineIf both these telephone circuites nail downd to develop their use of e- transaction, they would be able to start recruiting commonwealth online. This is full for both the businesses and the customers. More large number will loss to apply for furrows online as it is much convenient and easier for them and it is in any case easier for the companies to go through all the CVs. sales promotionsNext and Currys would be able to promote their business even more via the internet and more people will become aware of the sales promotions. This would value both companies. Up to date crossing cultureThe businesses will be able to make veritable that their harvest-home learning is regularly up to date. By making certain all the product information is precise and up to date they would be substantial the customers which could matter in regular gets.Next and CurrysIntrigue customersThe companies would be able to enamour customers if their website is very precise, easy to use, appealing to the customer and they encounter good sales on their products. This would put them one step onward of all their competitors.Quicker and cheaperThis would assistance attract more customers as they would find it easier to purchase items online, rather than driving down to the substantial store as that could be very cartridge clip consuming and they could use online promotion codes online. The business will eudaemonia from this as they would be making more of a profit if they get more customers to purchase their items online as well as in the store.Creating more consciousnessThe businesses could create more awareness for themselves which will put on them. The more attention their company draws the more sales they will be able to make which content that their company will be more victorious than it already is.FAQCustomers would be able to personally quest questions which relate back to Next and Currys. The businesses slew then use this to their advantage by fetching all their queries on board and making sure they do what they preserve to keep their customers happy. This could potentially result in more sales being do by the company.Next and Currys annex profitNext and Currys would be able to increase their profits if they create an online website for them selves as most of their customers would just purchase their items online as many another(prenominal) customers would not have time to go to the actual store. Therefore it would work out better for the businesses if they decide to make a website.Customer feedbackThe businesses would be able to see what feedback they have gotten from their customers through the comment blow and this will table service the companies improve their business so that it is meeting the customers standards which would result in more sales. footing compareNext and Currys could compare the prices of their products to their competitors prices and then use this to make sure that their prices are more affordable.M2 Explain how two selected, contrasting business organisations have responded to competitive pressures to develop their use of e-business multimedia systemNexts competitor is River Island and both the businesses use multimedia to promote their business and gain morecustomers. In order for Next to be ahead of their competition they have put up pictures and catwalks of the products thatthey have to proffer so that their customers can see what theproduct looks like on a model. This will help the customerdecide whether or not they aspiration to purchase the product.Delivery tracking/side by side(p) twenty-four hoursNext and River Island offer their customers a free near day delivery if they order before a certain time. Next has seen the promotion that River Island has going and they responded to this by giving their customers a longer time peak to shop but offer them the same supervise as River Island. Next also abandons their customers to order by Midnight and have their product delivered to their local store the next day for them to collect. This has put Next ahead of River Island as River Island does not offer their customers the same deal. They also allow their customers to track their delivery so that they know what time to be expecting their delivery.Targeting custom ersCurrys competitor is Argos and both of these business locate their customersin the same way. Currys and Argos target their customers online for model whirl their customers deals on items that they know they are interested in. Currys responds to the deals that Argos has by offering their customers better deals on similar products that Argos is offering their customers. They also use social media to target their customers for example via Twitter, Facebook and Instagram.RecruitmentCurrys and Argos use the internet to get more people towork for their company. Currys can advertise theirjob vacancies through social media websites likeFacebook and Twitter. They can offer their employeesdeals which they know will attract more people andthis will benefit Currys because they will get morepeople applying for jobs.WebsiteIn order for Next and Currys to be ahead of their competitors, they will need to make sure that their website is up to date on all their product information so that their customers stayinterested in the products that they sell. They make theirwebsite easy for their customers to use so that they can easily find the product that theyre tone for.